We’ve changed our name and our focus. We are now Zone; a blockchain enabled payment infrastructure company. We have carved out our original business into a separate stand-alone company called Qore.
Zone is a regulated blockchain network that enables payments and acceptance of digital currencies.
Qore provides the technology and operating system that powers fully digital and automated banks.
Watch our co-founders talk about our growth and evolution story.
The culture still bows to family approval, but the script is being rewritten — one honest conversation at a time.
But lifestyle stories hide in the rituals: - Eating with hands isn't lack of cutlery; it’s *feeding the agni* (digestive fire). - Sharing a *thali* means no one eats alone. - The phrase “*khaana khaya?*” (have you eaten?) is the default greeting — because care = food. my desi mms
In a narrow lane of Old Delhi, before the sun roasts the rooftops, 67-year-old Asha prepares *chai* — not just tea, but a slow simmer of ginger, cardamom, and milk. Her grandson scrolls through a phone, but pauses to touch her feet. That small gesture — *pranam* — carries centuries. The culture still bows to family approval, but
You don’t *observe* an Indian festival. You survive it — joyfully. - The phrase “*khaana khaya
### 2. The Sari and the Sneaker: Dressing Dual Lives
Walk into any Indian metro — Bengaluru, Mumbai, Pune — and you’ll see the culture of *also*. A young woman in a crisp business suit steps off a Zoom call, then wraps a Kanjeevaram sari for a family puja. A college boy wears ripped jeans but ties a *janeyu* (sacred thread) under his t-shirt.
Across India, the day doesn’t begin with a buzzer. It begins with *rangoli* (rice flour patterns) at thresholds, with the ringing of temple bells in corridor shrines, and with newspapers read aloud over breakfast. These are not habits. They are hand-me-down rituals that hold families together.